Links are the main pillar of your internet page . To navigate from one page to another page in your website or to another internet site , you absolutely need to keep the links.You might also create page jumps in the identical page or different pages of your web page .

If your links are not working properly, it is difficult to navigate and your visitors get 404 File not Found Error.

If your visitor desire to buy your product and clicks on your order backlink to found this 404 bad choice , how would that be?

If you keep a free demo on your website for demonstration purpose to your visitor and your hyperlink doesnt work means, you are losing a potential customer.

So why do not you take a little bit more interest in building your links?No matter where you are keeping them-your website,your emails,Autoresponder courses, banners etc.