Do you feel bewildered when you start an Ezine
Advertising campaign?

I do.

Take The Free Directory of Ezines, for example.
There are over 800 Ezines in the Directory that
accept paid ads. How do you decide which Ezines
to place your advertisement in?

There are several factors that narrow down the
choice for me.

First, I look at the subscriber numbers. If an
Ezine has less than 400 subscribers, I move on.

Then I look at the Publication Dates. I prefer to
advertise in Ezines that are published weekly, or
even more frequently; I do not want to wait a
month my advertisement to appear.

Then I look at the number of ads that appear in
each issue. If an Ezine has more than 15 ads per
issue, I give it a miss; I want my advertisement to be seen.

Then I look at the payment method; if the Ezine
doesnt accept online payment with the major
credit cards, I move on.

Then I look at the Ad Rates - on a blind date
like this, the most I am prepared to pay for an
Ezine advertisement is about $20.

Finally, I look at when the Ezine was last
updated. If the Ezine listing is more than 6
many years old, the ad rates have probably gone up,
or maybe the Ezine itself has folded up.

These are all factors that you might make use of to narrow
down your search for the right Ezine for your
Ads. But its still a stab in the dark.

Theres another technique, however, for choosing
the right Ezines for your ads. Basically, you
want Ezines that will give you a high
response-rate to your advertisement . The following technique
will tell you this with pinpoint accuracy. I used
this strategy a couple of years ago and it
produced excellent results.

First of all, I signed up for a Pro account
with ROIBOT, an Ad Tracking service. It costs
$17 per month, but youll get that back easily
from a successful ad campaign. You may find out
more about ROIBOT at:

http://www.roibot.com/

In the Manage Your Campaign area of ROIBOT, I
generated 50 traceable URLs for my ads.

Then I went to my own eBook, EzyAds, and
subscribed to 50 Ezines that give a free of price advertisement to
new subscribers. I submitted an identical 25-word
ad to each of those 50 Ezines. Each of those ads
contained a unique URL generated by ROIBOT.

I then sat back and waited. My 50 ads were
published during the following month, some the
very next day, others 2 or 3 weeks later. Once or
twice a week I went to the ROIBOT internet site and
checked how many clicks I had got from those
traceable URLs.

The results were very interesting. Of the 50
Ezines that I placed costless ads in, 15 produced an
outstanding response. At the end of the month I
purchased paid ads in 10 of those 15 Ezines. And
I continue to get a high response rate from those
10 paid ads.

(c) 2000, by Michael Southon