The branding co-op is an Internet branding strategy that should bring sustained financial success.
Benefits from a well run selling
co-op add
:
(1)Responsive highly explicit
branding
(2)Low cost
How An Advertising Co-op Works
Members of the same program pool their funds
to pay for promoting. Typically, a co op advertising group will consist of 3-12 members.
The best co op advertising buy is commonly a solo advertisement
or top sponsor advertisement
in an ezine. Lets say for example that a top sponsor advertisement
in an ezine costs $120 (US). If 10 members participate in the co-op, the cost per individual is only $12 (US