Search engines bring more than 80 percent of the visitors for small to medium web sites . This tells exactly how important it is for small and medium websites to optimize their web structure and pages for search engines. Optimization of your internet page for search engine includes many aspects: internet site content, keywords, URL, meta-tag, back links, etc. Lets explain it one by one.


Select the right keywords. You can pay a visit to your competitors web sites (only those with top-ranked search engine placements). Through analyzing their web contents and meta tags, you can easily find out the keywords they are using. Overture keywords selection tool may also provide you valuable information. Open your favorite browser, enter http://inventory.overture.com/d/searchinventory/suggestion/, type in the search box your keywords or phrases and see how many times they were searched last month. Select those with high search frequency. Google also has a similar keyword selection tool at https://adwords.google.com/select/KeywordSandbox. You can have a try of both of them and balance the search results.


Target your website content at selected keywords. After finalizing the keywords, you may now build up your web pages with them. But, be careful, dont overuse any keywords on your web pages. Overuse of keywords might generate search engine spiders think you are spamming and get your website banned. How can I judge overuse or not? Go to http://www.gorank.com/seotools/ to have a check of your keywords density, contruct sure it is within a reasonable range.


Make search engine friendly URLs. Although some of the search engines might follow all dynamic URLs, like http://www.scriptmenu.com/detail.php?id=25257, some of them still prefer static URLs ended with html, htm, etc. To contruct search engine friendly URLs, you might create real static pages, but you dont have to. The web server URL rewrite engine might build this job much easier by reinterpreting the URLs before grasping actual pages. If you need more help or tips on how to implement URL rewrite model, follow the link http://www.scriptmenu.com/detail_24379.html and get a tutorial.


Get quality backward links to your page. Although keywords optimization of your web pages might improve significantly your search engine placement, it is still far from sufficient to get your pages top ranked. You have to get some quality backward links to your websites. You positive need at least 35 quality back links to make google going to your website and take a look at you. You may get these quality links by submitting your website to high-ranked website directories or by writing some quality articles and then submitting them to the high-ranked online article archives. Many other ways exist, but remember, only backward links from quality web sites count. Websites poorly indexed or with very low search engine ranking have no assessment of value to you.


Keep on improving your website. By keyword optimization, URL optimization and quality backward URLs, your internet site should have gotten remarkable search engine placement. However, the placement is not static, you competitors are optimizing their web sites and trying to kick you out of your current position. To maintain a grand search engine ranking, you have to keep on improving your web site. Keep on optimizing your internet site navigation, content and structure. Keep on acquiring more quality links from top-rated sites