Its surprising, at least to me, the amount of Affiliates who arent aware of the assessment of value and flexibility that the sub-domain may give their promotional website activities. Set up in the right way, a single domain through a host who includes multiple sub-domains in their hosting package can fill ALL the online needs of even the busiest and most diversified Affiliate.
Firstly, for those who need to understand
, a sub-domain is simply a separate, individual web folder, which could be
attached to a main domain and treated in all respects as a separate entity online. It is similar to a sub-web, which most hosting facilities include except that it is, in its own right, treated as a separate domain by the SEs rather than a sub-folder under a domain.
The way in which they are represented online as URLs is as follows:
For instance, if you have a domain title
, domain.com and you add a sub-domain named bubble, the URL to that particular web page
(which is what each sub-domain amounts to, a separate web page
) will be bubble.domain.com. No doubt, many have seen these types of URLs online and in promo emails etc. The dot between the sub-domain and main domain is not to be confused with the dash that can be used as part of a main domain. For instance, bubble-domain.com would positive need
to be registered and propagated in its own right whereas, sub-domains could be
created under a main domain in a matter of seconds, with their own FTP password, image, private and cgi-bin folders etc.
What makes them so valuable a tool, if its not so apparent already, is that an Affiliate might
create a separate website for totally unrelated products or services, fill each website with the necessary pages of content, links and facilities etc and promote each to the Search Engines and other directories, virtually as if it were a different main domain. As Ive said, the SEs treat each sub-domain as a separate entity and categorize them as such. A very handy ability when it comes to Affiliate programs that supply a web page
or webpage for their Affiliates to utilize and promote. In such a case, you may basically generate that page or site your very own in every respect, optimizing for SEs and presenting it how ever you please (provided no agreements are broken).
Obviously, having a generic main domain title
is essential to grasping
the best out of this cost, measure
and trouble saving method of generating multiple web sites
. If you have a main domain name pillshop.net (perhaps your initial Affiliate endeavor involved selling
this type of merchandise
) it is really only going to be useful for the one type of product or accomadation
. Alternatively, something more generic like online-plus.biz is going to be useful for marketing almost anything because it has no distinct meaning. For instance, in the case of selling
a Singles Dating Affiliate program, something like singles.online-plus.biz would work as well as pills.online-plus.biz or even dogs.online-plus.biz. However, singles.pillshop.net just doesnt work, does it? (Although, I have seen some pretty weird URLs around!)
The only problem you will be presented with, concerns the visitors
ranking facility Alexa. Alexa will read all sub-domains as their parent main domain, so the traffic ranking for each internet site
will be the same, as will all the other Alexa understanding. However, this isnt such a great problem when you ruminate on
that the total traffic indicated for each web site will actually be the total for ALL of them. In my opinion, not so much of a problem, at all.
So, for the Affiliate at least, choosing the right type of domain name and a hosting facility that includes multiple sub-domains in their package is very important, especially if theres any possibility that youre going to be venturing into promoting unrelated products and services. The first hosting facility I was involved with a few months ago, charged $10 to create each sub-domain. The one Ive been with for the last couple of years, allows unlimited free of price
sub-domains (contact me at one of my websites if you want to understand
who they are).