Which e-mail format is more effective to use, Text or HTML?

A sizeably successful question, many experts have been debating over for awhile now, is which electronic mail format is more successful . It all depends on who you inquire of , many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, its that close.

The truth of the matter is that the most efficient format to make use of for your e-mail really depends on the offer youre presenting.

Both text and HTML electronic mail formats have their advantages and disadvantages. In this article I am going to go over the advantages and disadvantages of writing and HTML email formats. Lets jump right in and beginning with the format text.

Text

Obviously the real advantage to using a text format is that you have a white background with black font creating it very effortless to read. The writing format loads fast, no matter what size the e-mail is.

If the e-mail loads fast and is effortless to read how can text formats have a disadvantage?

Easy!

The real disadvantage of using writing format is when you are using e mail as a source of selling . To effectively make use of e-mail selling you absolutely need to utilize some sort of tracking software. Without tracking you will never know if the subject line and/or email offer needs work.

The point I am trying to generate is that many people are very cautious about clicking on tracking and affiliate links. As soon as they see a lengthy url, they get the impression that you are trying to sell them something and immediately delete the email. With a writing formatted electronic mail you cannot hide long tracking urls from the recipient. With an HTML format you will not run into this problem, which brings us to